JNJ Detailing.
Car Detailing & Valeting Services.
Services
- Google Ads
- Social Media Ads
Sector
Car Detailing & Valeting
The Project
JNJ Detailing, one of the UK’s leading car care specialists, contacted us to help attract more clients through Google and social media ads. Known for their high-quality video content, JNJ had already built a strong presence on social media, and we were excited to help them grow further.
We aimed to use this great content to drive more traffic and leads, creating a smooth connection between their social media and Google search. We wanted potential clients to find JNJ easily, not just on Facebook and Instagram but also through relevant Google searches, boosting their visibility and enquires.
.The Results
19X ROAS
We were getting £19 for every £1 spent for this client with combined Meta & Google Ads.
7.2% Conversion Rate
Advanced tracking implemented
from site visit to sales pipeline.
395 Leads in 3 months
Successfully attracting and engaging visitors interested in detailing and valeting services.
The Process.
We started by focusing on their exceptional video content, which already had great engagement on social media. This gave us the perfect opportunity to scale their social media ads quickly, capitalising on the visual appeal and professionalism of the videos. By optimising these ads, we reached new audiences and built brand awareness across Meta platforms.
But we didn’t stop there. We recognised the power of pairing social media with a strong Google Ads presence. Often, potential clients would first encounter JNJ’s ads on social media and later search for the brand or related keywords on Google. We capitalised on this behaviour by ensuring JNJ consistently appeared at the top of search results, creating a seamless transition between social media engagement and search engine visibility.
To further improve the client acquisition process, JNJ implemented a CRM system that allowed us to track, monitor, and nurture leads effectively. This helped ensure that every lead entering the pipeline was managed efficiently, turning potential customers into long-term clients.
The Results.
The combined power of social media ads and Google Ads produced impressive results. By showing up consistently across both platforms, we generated a steady stream of traffic and high-quality leads. The CRM system gave JNJ the ability to track these leads from the moment of enquiry through to conversion, building a reliable sales pipeline.
Thanks to the continuous optimisation of both campaigns, JNJ saw a notable increase in enquiries and bookings. The strategy also led to a more efficient marketing and sales process, where leads were captured, nurtured, and converted with ease, allowing the business to scale its operations.
JNJ’s ability to offer a consistent presence across platforms, alongside our data-driven approach to ad management, resulted in a sustainable client acquisition system that continues to drive growth.